“the surest way to arouse and hold the attention of the reader is by being specific, definite, and concrete. The greatest writers—Homer, Dante, Shakespeare—are effective largely because they deal in particulars and report the details that matter.” — Robert W. Bly Copy Share Image
“the words in your copy should be “like the windows in a storefront. The reader should be able to see right through them and see the product.” — Robert W. Bly Copy Share Image
Instead of creating aesthetically pleasing prose, you have to dig into a product or service, uncover the reasons why consumers would want to buy… — Robert W. Bly Copy Share Image
“the surest way to arouse and hold the attention of the reader is by being specific, definite, and concrete. The greatest writers—Homer, Dante, Shakespeare—are… — Robert W. Bly Copy Share Image
“the words in your copy should be “like the windows in a storefront. The reader should be able to see right through them and… — Robert W. Bly Copy Share Image
Writers are interested in a diverse range of subjects, but prefer to move from field to field to satisfy intellectual curiosity, rather than devote… — Robert W. Bly Copy Share Image
We are not in the business of being original. We are in the business of reusing things that work. — Robert W. Bly Copy Share Image
“Copywriters are salespeople whose job is to convince people to buy products.” — Robert W. Bly Copy Share Image
“Grade your performance as a copywriter on sales generated by your copy, not on originality.” — Robert W. Bly Copy Share Image
What you want to do as a living and get paid for, others want to do as a hobby and for free. — Robert W. Bly Copy Share Image
“Clever advertising can convince people to try a bad product once. But it can’t convince them to buy a product they’ve already tried and… — Robert W. Bly Copy Share Image
