Advertising Quote by Rosser Reeves
“They establish contact with the subconscious of the consumer below the word level. They do this with visual symbols instead of words ... They communicate faster. They are more direct. There is no work, no mental effort. Their sole purpose is to create images and moods.”
About This Quote
Source Advertising: Marketing Theory, mid‑20th century, null
The quote describes how visual advertising bypasses conscious thought, directly influencing the consumer’s subconscious through images and moods, requiring little mental effort.
In simple terms: Images affect consumers subconsciously, needing no words.
Key Takeaway
Use strong visuals to convey messages instantly.
Themes
advertising
psychology
visual communication
Mood
persuasive
direct
Type
marketing
advertising
When to use this quote
- brand campaigns
- product packaging
- online banners
- store displays
Key Concepts
subconscious influence
symbolic messaging
cognitive ease
Questions to Reflect On
- How do visuals shape your buying choices?
- When might words be more effective?
A Different Perspective
May oversimplify complex decisions, ignoring rational analysis.
