Ads Quote by Rosser Reeves

You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today…

— Rosser Reeves

On the average, five times as many people read the headlines as read the body copy.

— David Ogilvy

Properly practiced creativity can make one ad do the work of ten.

— William Bernbach

Fashion is not about product; it's about an interesting idea that you can't resist buying into.

— Alessandro Michele

Let's say you have $1,000,000 tied up in your little company and suddenly your advertising isn't working and sales are going down. And everything…

— Rosser Reeves

With 100 million people, somebody is using your product in some interesting way. If you change it... you're going to break some use cases.

— Mike Krieger

What do you want from me? Fine writing? Or do you want to see the sales curve stop moving down and start moving up?

— Rosser Reeves

Cindy is a terrific writer and has both a studied - and an intuitive - understanding of the best practices of no-hype, high results…

— Steve Slaunwhite

Sometimes the most important job advertising can do, is to clarify the obvious.

— Jay Chiat

Before you put pen to paper, before you ring for your stenographer, decide in your own mind what effect you want to produce on…

— Robert Collier

The copywriter uses words as tools to persuade and motivate an audience. You persuade your readers that you have something valuable to offer; you…

— Richard Bayan

“Effective content marketing is about mastering the art of storytelling. Facts tell, but stories sell.”

— Bryan Eisenberg