Ads Quote by Rosser Reeves Download Open image “You must make the product interesting, not just make the ad different.” — Rosser Reeves ★ ★ ★ ★ ★ 3.6 out of 5 (6 ratings) Copy quoteShare Ads Copywriting Different Great advertising Interesting Marketing Products
You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today… — Rosser Reeves Copy Share Image
You put choice on the table, you change the whole game. Everything is about control. If an ad is interesting to you, you'll have… — David Droga Copy Share Image
Sometimes, the advertising is better than the product. Nothing kills a bad product faster than good advertising. Everyone tries the thing and never buys… — Jerry Della Femina Copy Share Image
The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves -… — Jaron Lanier Copy Share Image
Advertising doesn't create a product advantage. It can only convey it. — William Bernbach Copy Share Image
A good advertisement is one which sells the product without drawing attention to itself. — David Ogilvy Copy Share Image
Most ads are about the product or the company that makes it...the best ads are about the customer and how the product will change… — Roy H. Williams Copy Share Image
The real fact of the matter is that nobody reads ads. People read what interest them, and sometimes it's an ad. — Anonymous Copy Share Image
There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do… — Jerry Della Femina Copy Share Image
I think if you can create a meaningful thing that is also an advertisement that's a pretty cool option for brands. — Doug Walters Copy Share Image
No, I don't think a 68-year-old copywriter . . . can write with the kids. That he's as creative. That he's as fresh. But… — Rosser Reeves Copy Share Image
Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if… — Rosser Reeves Copy Share Image
What do you want from me? Fine writing? Or do you want to see the sales curve stop moving down and start moving up? — Rosser Reeves Copy Share Image
Brand-image campaigns establish contact with the subconscious of the consumer below the word level. They do this with visual symbols instead of words, Mr.… — Rosser Reeves Copy Share Image
They establish contact with the subconscious of the consumer below the word level. They do this with visual symbols instead of words ... They… — Rosser Reeves Copy Share Image
Unless a product becomes outmoded, a great campaign will not wear itself out. — Rosser Reeves Copy Share Image
You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today… — Rosser Reeves Copy Share Image
Let's say you have $1,000,000 tied up in your little company and suddenly your advertising isn't working and sales are going down. And everything… — Rosser Reeves Copy Share Image
No, sir, I'm not saying that charming, witty and warm copy won't sell. I'm just saying I've seen thousands of charming, witty campaigns that… — Rosser Reeves Copy Share Image
A home isn't just a roof over our heads. A home is a place where we feel loved and where we love others. It's… — Hermann Hesse Copy Share Image
Metallica's the only band i've ever been in. I'm not sure that when it ends in five, ten years, I'm going to put an… — Lars Ulrich Copy Share Image
As a Fundamentalist I had discovered while I was in college that it is possible to dismiss the entire Church as having gone off… — Thomas Howard, 3rd Duke of Norfolk Copy Share Image
The most recent incarnation of [Bob] Dylan has been the traveling journeyman/ charlatan who sings roots music, snarls dark lyrics that make "All Along… — Jay Michaelson Copy Share Image
One performer whose band played my music better than I could myself was Art Farmer. He recorded 'Sing Me Softly of the Blues' and… — Carla Bley Copy Share Image
What every human being should do is eat a vegetarian diet based on whole foods. Period. That's it. Animal protein is bad for you.… — Roger Ebert Copy Share Image
In market research I did at Microsoft Corp. in the early 1990s, I estimated that the 'Wall Street Journal' took in about 75 cents… — Nathan Myhrvold Copy Share Image
Donald Trump threatened to file a defamation suit against me for running a TV ad that consisted only entirely of his own words on… — Ted Cruz Copy Share Image
Google has - at least at this point - maintained the line where it keeps organic results separate from the advertisements. But over time… — Tim Wu Copy Share Image
In a recent attack ad, the NRA claims that President Obama cares about his own children more than he cares about other children. In… — Jimmy Fallon Copy Share Image
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