You must make the product interesting, not just make the ad different. — Rosser Reeves Copy Share Image
With 100 million people, somebody is using your product in some interesting way. If you change it... you're going to break some… — Mike Krieger Copy Share Image
You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the… — Rosser Reeves Copy Share Image
Fashion is not about product; it's about an interesting idea that you can't resist buying into. — Alessandro Michele Copy Share Image
