Advertising Quote by David Ogilvy Download Open image “On the average, five times as many people read the headlines as read the body copy.” — David Ogilvy ★ ★ ★ ★ ★ 3.4 out of 5 (10 ratings) Copy quoteShare Advertising Advertising and marketing Adverts Average Body Cents Copies Copywriting Eighty Five Great advertising Headlines Online advertising People Time
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have… — David Ogilvy Copy Share Image
Based on hundreds of tests conducted, a good headline can be as much as 17 times more effective than a so-so headline. And this… — Ted Nicholas Copy Share Image
The business of judging a headline AFTER you read the copy is wrong. It takes for granted that everybody reads the copy. — John Caples Copy Share Image
I read about eight newspapers in a day. When I'm in a town with only one newspaper, I read it eight times. — Will Rogers Copy Share Image
The purpose of the headlines must be to convey a message to people who read headlines, then decide whether or not they will look… — John Caples Copy Share Image
If one has not read the newspapers for some months and then reads them all together, one sees, as one never saw before, how… — Johann Wolfgang von Goethe Copy Share Image
It is grievous to read the papers in most respects, I agree. More and more I skim the headlines only, for one can be… — Mary Ritter Beard Copy Share Image
Headlines are so great in a sense that they can take a little bit from an article completely out of context and blow it… — Kristin Cavallari Copy Share Image
People often think that reporters write their own headlines. In fact, they almost never do. The people who do write headlines are the copy… — Jennifer Lee Copy Share Image
I figure that my staff will be less reluctant to work overtime if I work longer hours than they do. — David Ogilvy Copy Share Image
In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers… — David Ogilvy Copy Share Image
“Your alcoholics may include some of your brightest stars. The problem is to identify them, protected as they always are by their secretaries and… — David Ogilvy Copy Share Image
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big… — David Ogilvy Copy Share Image
Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if… — David Ogilvy Copy Share Image
Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another,… — David Ogilvy Copy Share Image
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. — David Ogilvy Copy Share Image
Consumers don't think how they feel. They don't say what they think and they don't do what they say. — David Ogilvy Copy Share Image
The worst fault a salesman can commit is to be a bore. Foster any attempt to talk about other things; the longer you stay… — David Ogilvy Copy Share Image
I saw this anti-drug commercial that showed a kid smoking pot in his dad`s room with his friend. This kid finds a gun, the… — Bill Maher Copy Share Image
“Salesmanship is usually the art of making it the prospect’s problem, the salesperson’s need or desire to earn money.” — Mokokoma Mokhonoana Copy Share Image
Advertising justifies its existence when used in the public interest-it is much too powerful a tool to use solely for commercial purposes. — Howard Gossage Copy Share Image
We have the capital, the resources, and the technology that we need to build a mobile advertising platform across the planet. — Naveen Tewari Copy Share Image
God never talks. But the devil keeps advertising, Father. The devil does a lot of commercials. — William Peter Blatty Copy Share Image
I like Valentine's Day. The trouble is the florists and the candy-makers and the card people are all advertising so much, you don't dare… — Andy Rooney Copy Share Image
I happened to be spotted by a modeling agent who offered me a part-time job at 16. Everything happened very quickly after that -… — Dia Mirza Copy Share Image
They say that Madison Avenue will only pay high dollars in advertising if they get the 18-35 age range. — Sharon Gless Copy Share Image
I've driven people mad on films that I've made - I want more takes; I want to try new lines. Then I want to… — Hugh Grant Copy Share Image
This hype word bothers me though It always sounds like an accusation, what does it mean, advertising, column inches in the press? Bands themselves… — Holly Johnson Copy Share Image
I'm supposed to be taking time off. But I'm still writing and I have this Gap advert lined up. — Joss Stone Copy Share Image
