Adjectives Quote by David Ogilvy

A consumer is not a moron. She's your wife. Don't insult her intelligence, and don't shock her.

— David Ogilvy

There are now unmistakeable signs of a trend in favor of superior products at premium prices. The consumer is not a moron, she is…

— David Ogilvy

Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another,…

— David Ogilvy

It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to…

— David Ogilvy

We're living in a world now where consumers are bombarded with thousands of commercial messages - they're everywhere you look. Unless you can cut…

— Rochelle B Lazarus

In the end, advertising rests upon the fact that consumers are a fickle and superstitious mob, incapable of any real judgment as to what…

— Walter Lippmann

Children have adopted a consumerist attitude - I dare you to entertain me.

— Walter Dean Myers

Consumers don't think how they feel. They don't say what they think and they don't do what they say.

— David Ogilvy

A brand should strive to own a word in the mind of the consumer.

— Al Ries

A consumer is a shopper who is sore about something.

— Harold Coffin

Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't tell them…

— David Ogilvy

People don't get a chance to think, "Why am I a consumer?" Because the decisions come at them so fast and furiously, they're not…

— David Bowie