“We're living in a world now where consumers are bombarded with thousands of commercial messages - they're everywhere you look. Unless you can cut through that and engage someone, I think you are lost. Consumers are now clearly in control. They control what they hear and see, when, and where. You have to find ways to allow them to actively engage with you, or the money you spend is wasted.”
![“The first time I saw a picture of [fabled actress] Ethel Barrymore - she was on Broadway and she was wearing pearls. I thought, "That's who I should grow up to be." It's odd, because it was her physical image that I wanted; I had no idea what it was like actually to be her. In those days, we…” quote by Bette Midler](https://sms4smile.com/quotes/img-quotes/8cb/bette-midler-1976_actresses_the-first-time-i-saw-a-picture-of-fabled_408548.jpg)
