Consumers Quote by Margo Georgiadis
“Consumers have a different path to purchase. They don't shop less than they used to; it is just that the footsteps went online. You have to think differently in how you engage with users.”
About This Quote
Source Keynote: Gartner Digital Marketing Summit, 2019
Consumer purchase journeys have shifted online, requiring new engagement strategies.
In simple terms: Shopping now happens online, needing fresh engagement tactics.
Key Takeaway
Adapt marketing to digital consumer behavior.
Themes
marketing
digital
consumer behavior
Mood
analytical
strategic
Type
business
inspirational
When to use this quote
- online retail
- social media campaigns
- personalized ads
Key Concepts
e‑commerce
user experience
Questions to Reflect On
- How can brands blend online and offline experiences?
- What data best predicts online purchase intent?
A Different Perspective
Overemphasis on digital may neglect offline touchpoints.
