The problem Philip Morris had with electronic cigarettes since the beginning of development was the satisfaction of the smoker. Because the taste… — Andre Calantzopoulos Chance Copy Share Image
The potential of a zero-risk is in every market, because eventually I think people will switch to these products as they become… — Andre Calantzopoulos Bother Copy Share Image
Innovation, in the minds of people, cannot be something extremely cheap. If you are an average person and you hear that something… — Andre Calantzopoulos Affordable Copy Share Image
It's pretty clear that we will need measures to accelerate the conversion to new products. Governments can either make measures even worse… — Andre Calantzopoulos Cigarette Copy Share Image
When you look at the potential of such a zero-risk products as electronic cigarettes you need to understand what is the readiness… — Andre Calantzopoulos Cigarette Copy Share Image
A tobacco industry has been a fairly linear and predictable industry. You know what's going to happen every year. You know from… — Andre Calantzopoulos Predictable Copy Share Image
I think over time the fiscal environment on cigarettes will become different, and the regulatory environment has to differentiate the products. If… — Andre Calantzopoulos Accepting Copy Share Image
We are focusing Philip Morris organization much more on the new business. We will have very few new traditional product introductions, and… — Andre Calantzopoulos Business Copy Share Image
Shifting Philip Morris to the new a non-risk products doesn't mean that I will give market share to my competitors free of… — Andre Calantzopoulos Focus Copy Share Image
