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Business Quote by Andre Calantzopoulos

“We are focusing Philip Morris organization much more on the new business. We will have very few new traditional product introductions, and as markets switch to IQOS we would remove resources from the old business completely.Next year IQOS becomes profitable, so even the financing from these…” quote by Andre Calantzopoulos
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“We are focusing Philip Morris organization much more on the new business. We will have very few new traditional product introductions, and as markets switch to IQOS we would remove resources from the old business completely.Next year IQOS becomes profitable, so even the financing from these traditional businesses isn't necessary anymore, because it becomes fully self-sustaining.”

Andre Calantzopoulos

About This Quote

Source Corporate Presentation: Philip Morris Strategy, 2021

Outlines shift from traditional tobacco to IQOS products, noting resource reallocation and projected profitability leading to self‑sustaining operations.

In simple terms: Company pivots to reduced‑risk products, ending old lines.

Key Takeaway

Support innovation while managing transition risks.

Themes

business strategy product innovation market shift resource allocation financial planning

Mood

strategic optimistic analytical

Type

corporate forward‑looking

When to use this quote

  • executive meeting
  • stakeholder briefing
  • industry analysis

Key Concepts

IQOS rollout legacy product phase‑out profitability targets investment decisions

Questions to Reflect On

  • How will the company handle potential IQOS market downturns?
  • What measures ensure sustainable growth beyond IQOS?
A Different Perspective

Risk of over‑reliance on a single product.

3.6 out of 5 (6 ratings)

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