Business Quote by Martin Sorrell
“The web attacks traditional ways of doing things and elites, and this is very uncomfortable for traditional businesses to deal with.”
About This Quote
Source Speech: Interview on Digital Disruption, 2018
The web forces established firms to confront uncomfortable change, challenging old habits and power structures.
In simple terms: The internet disrupts old business ways, making elites uneasy.
Embrace change, adapt quickly.
Themes
Mood
Type
When to use this quote
- corporate restructuring
- market entry
- customer expectations
Key Concepts
Questions to Reflect On
- How can traditional firms turn discomfort into opportunity?
- What cultural shifts are needed to stay competitive?
Resistance can stall progress and cause loss of relevance.