What you want to see [in Formula One] is a highly competitive sport - and the more equal it is the more… — Martin Sorrell Copy Share Image
In the old days, you could segment happily. You could put out one message to one segment of the audience, and one… — Martin Sorrell Copy Share Image
If you run a country and want to put it on the global map you don't have so many choices. You can… — Martin Sorrell Copy Share Image
When you have two people challenge for the same job and you keep them both and call them co-CEOs, or the whole… — Martin Sorrell Copy Share Image
If you ask what keeps me up at night, it's the pressure in the system forcing us to do all sorts of… — Martin Sorrell Copy Share Image
If you pay 50 million for something, you probably pay another 50 to 100 million to activate it. And the more you… — Martin Sorrell Copy Share Image
If I were to be super critical, I would say Formula One is too tactical and not strategic enough. And that brings… — Martin Sorrell Copy Share Image
In fact, if you were interested in a global platform there are only three sporting events: probably the most powerful - or… — Martin Sorrell Copy Share Image
If you look at the rights situation - what media companies pay - then you see that the rights prices continue to… — Martin Sorrell Copy Share Image
If you look at the sponsorship yields, Formula One - because it happens every year - generates more sponsorship money for a… — Martin Sorrell Copy Share Image
When you go back to the above names it was a very much narrower situation - the alternatives were far fewer. Today… — Martin Sorrell Copy Share Image
If you are a driver of a team and have a certain set of sponsors, who is the target market for those… — Martin Sorrell Copy Share Image
I'm in a business where there's complete anarchy. You can't control it - you can only react to it. The control that people traditionally… — Martin Sorrell Copy Share Image
It doesn't make much sense and it's nil premium. They're going to have co-CEOs...which is a very uncomfortable structure. — Martin Sorrell Copy Share Image
I remember that Jackie [Stewart] was the first driver wearing flameproof underwear! What it definitely was: it was much more flamboyant. But that doesn't… — Martin Sorrell Copy Share Image
In the 19th century China dominated the manufacture of porcelain. Then European factories discovered a cheaper method of making pottery of equal quality, demolishing… — Martin Sorrell Copy Share Image
F1 is a fight for people's time. There are millions of options today for how to spend it. That is probably the biggest difference… — Martin Sorrell Copy Share Image
You could think about Vietnam and at some point in time about Nigeria. And then you head to South America: Argentina, Columbia, Peru. Probably… — Martin Sorrell Copy Share Image
If you run a country and want to put it on the global map you don't have so many choices. You can get the… — Martin Sorrell Copy Share Image
If you pay 50 million for something, you probably pay another 50 to 100 million to activate it. And the more you spend, the… — Martin Sorrell Copy Share Image
F1 is exciting, its values are attractive and it could be an even better family sport. — Martin Sorrell Copy Share Image
The world is changing. And a lot of people in Formula One are starting to understand this. — Martin Sorrell Copy Share Image
I interviewed Kim Kardashian recently and had a conversation with her mother. A lot of people have various thoughts about Kim Kardashian, her mother… — Martin Sorrell Copy Share Image
That is again a romantic notion: the hero. I think people enjoy a much more levelled playing field where you have the ability for… — Martin Sorrell Copy Share Image
![“What you want to see [in Formula One] is a highly competitive sport - and the more equal it is the more exciting it is... the more volatile in the sense of results. If you have just one winner continuously it dulls the enthusiasm.” quote by Martin Sorrell](https://sms4smile.com/quotes/img-quotes/128/martin-sorrell-10724_competitive-sports_what-you-want-to-see-in-formula-one-is-a_1222705.jpg)
![“When you have two people challenge for the same job and you keep them both and call them co-CEOs, or the whole fiasco of a 'merger of equals'... there is no such a thing. So if there should be dreams of dual leadership, the chances of success are limited. But Bernie [Ecclestone] is still at the…” quote by Martin Sorrell](https://sms4smile.com/quotes/img-quotes/673/martin-sorrell-10724_ceo_when-you-have-two-people-challenge-for-t_1044616.jpg)
![“In fact, if you were interested in a global platform there are only three sporting events: probably the most powerful - or equally powerful [to F1] - are the World Cup and the Olympics, and then Formula One. And there it gets interesting.” quote by Martin Sorrell](https://sms4smile.com/quotes/img-quotes/b0c/martin-sorrell-10724_cups_in-fact-if-you-were-interested-in-a-glob_1216382.jpg)
![“I remember that Jackie [Stewart] was the first driver wearing flameproof underwear! What it definitely was: it was much more flamboyant. But that doesn't really make it better in my point of view.” quote by Martin Sorrell](https://sms4smile.com/quotes/img-quotes/6e3/martin-sorrell-10724_drivers_i-remember-that-jackie-stewart-was-the-f_169510.jpg)
