You could think about Vietnam and at some point in time about Nigeria. And then you head to South America: Argentina, Columbia,… — Martin Sorrell Copy Share Image
That is again a romantic notion: the hero. I think people enjoy a much more levelled playing field where you have the… — Martin Sorrell Copy Share Image
Think through whom you are trying to reach. Tailor what you do and how you do it to appeal to those communities. — Martin Sorrell Copy Share Image
Just take the lack of presence of F1 in the United States. In theory - and logically - you would have an… — Martin Sorrell Copy Share Image
If you ask what keeps me up at night, it's the pressure in the system forcing us to do all sorts of… — Martin Sorrell Copy Share Image
In that - and that is my personal view - Singapore delivers the most value, as they think about Formula One as… — Martin Sorrell Copy Share Image
That might be the old model: to get a fixed fee. You have to start to think about other models and how… — Martin Sorrell Copy Share Image
When I think back to 2005, the fast growth markets - what we call the fast growth markets - were probably ten… — Martin Sorrell Copy Share Image
The technology is already incredible and will improve massively in the next few years. Think about what you could do. — Martin Sorrell Copy Share Image
When you go back to the above names it was a very much narrower situation - the alternatives were far fewer. Today… — Martin Sorrell Copy Share Image
I'm in a business where there's complete anarchy. You can't control it - you can only react to it. The control that people traditionally… — Martin Sorrell Copy Share Image
It doesn't make much sense and it's nil premium. They're going to have co-CEOs...which is a very uncomfortable structure. — Martin Sorrell Copy Share Image
I remember that Jackie [Stewart] was the first driver wearing flameproof underwear! What it definitely was: it was much more flamboyant. But that doesn't… — Martin Sorrell Copy Share Image
In the 19th century China dominated the manufacture of porcelain. Then European factories discovered a cheaper method of making pottery of equal quality, demolishing… — Martin Sorrell Copy Share Image
F1 is a fight for people's time. There are millions of options today for how to spend it. That is probably the biggest difference… — Martin Sorrell Copy Share Image
You could think about Vietnam and at some point in time about Nigeria. And then you head to South America: Argentina, Columbia, Peru. Probably… — Martin Sorrell Copy Share Image
If you run a country and want to put it on the global map you don't have so many choices. You can get the… — Martin Sorrell Copy Share Image
If you pay 50 million for something, you probably pay another 50 to 100 million to activate it. And the more you spend, the… — Martin Sorrell Copy Share Image
F1 is exciting, its values are attractive and it could be an even better family sport. — Martin Sorrell Copy Share Image
The world is changing. And a lot of people in Formula One are starting to understand this. — Martin Sorrell Copy Share Image
I interviewed Kim Kardashian recently and had a conversation with her mother. A lot of people have various thoughts about Kim Kardashian, her mother… — Martin Sorrell Copy Share Image
That is again a romantic notion: the hero. I think people enjoy a much more levelled playing field where you have the ability for… — Martin Sorrell Copy Share Image
![“I remember that Jackie [Stewart] was the first driver wearing…” quote by Martin Sorrell](https://sms4smile.com/quotes/img-quotes/6e3/martin-sorrell-10724_drivers_i-remember-that-jackie-stewart-was-the-f_169510.jpg)
