Coast Quote by Martin Sorrell
“Just take the lack of presence of F1 in the United States. In theory - and logically - you would have an East Coast Grand Prix, a West Coast Grand Prix, and I think you should have a street race in Detroit - it is still the motor capital of the US. You stay in the US for four weeks and could have two to three races, certainly two.”
About This Quote
Source Speech: Interview on motorsport strategy, 2023
The US lacks a Formula 1 event despite its size, so adding races on both coasts and a Detroit street race would fill the gap and boost interest.
In simple terms: Add F1 races in US cities to grow the sport.
Key Takeaway
Consider new US Grand Prix locations.
Themes
sports
economics
regional development
Mood
enthusiastic
optimistic
Type
strategic
promotional
When to use this quote
- city tourism promotion
- sports event planning
- regional economic boost
- fan engagement strategies
Key Concepts
motorsport market expansion
urban branding
Questions to Reflect On
- Which US city could host a successful F1 street race?
- How would additional races affect existing motorsport events?
A Different Perspective
Logistics and costs of new circuits may be prohibitive.
![“I remember that Jackie [Stewart] was the first driver wearing flameproof underwear! What it definitely was: it was much more flamboyant. But that doesn't really make it better in my point of view.” quote by Martin Sorrell](https://sms4smile.com/quotes/img-quotes/6e3/martin-sorrell-10724_drivers_i-remember-that-jackie-stewart-was-the-f_169510.jpg)
