Audience Quote by Martin Sorrell
“In the old days, you could segment happily. You could put out one message to one segment of the audience, and one to another. That has now gone. You say something to one community and instantly, literally at a click, it's available to everybody. What it means is that if you're trying to craft a message, it's very difficult.”
About This Quote
Source Speech: Marketing Trends Talk, 2015
The shift to instant, universal communication makes targeted messaging hard because audiences overlap instantly.
In simple terms: Modern media blurs audience boundaries, complicating precise messaging.
Key Takeaway
Adapt messages for broad relevance.
Themes
communication
media
audience
Mood
anxious
reflective
Type
advice
observational
When to use this quote
- social media campaigns
- public relations
- brand messaging
- crisis communication
Key Concepts
digital convergence
message dilution
overlap
Questions to Reflect On
- How can you ensure clarity when audiences intersect?
- What strategies preserve relevance for diverse groups?
A Different Perspective
Targeted messages may still be misinterpreted across groups.
![“I remember that Jackie [Stewart] was the first driver wearing flameproof underwear! What it definitely was: it was much more flamboyant. But that doesn't really make it better in my point of view.” quote by Martin Sorrell](https://sms4smile.com/quotes/img-quotes/6e3/martin-sorrell-10724_drivers_i-remember-that-jackie-stewart-was-the-f_169510.jpg)
