Being real Quote by Fred Wilson
“I also like to use a sensational headline. Many people read blogs in aggregators, which generally show only the headline. So you have to give people a reason to click through. Blogs need to be real and personal. Reading it should be like hanging out with you. I play music for my readers. I show them videos I like. I tell them what I did over the weekend. And I tell them what is happening in the technology, Internet, and VC markets.”
About This Quote
Emphasizes the need for compelling headlines and authentic, personal content to attract and retain readers in a crowded digital landscape.
In simple terms: Craft engaging, personal blog posts.
Key Takeaway
Authenticity drives clicks.
Themes
Attention
Personalization
Storytelling
Digital Marketing
Community Building
Mood
enthusiastic
relatable
informative
Type
advice
personal narrative
marketing
When to use this quote
- Blog aggregators
- Tech news newsletters
- Startup founder newsletters
- Personal branding sites
Key Concepts
Headline Optimization
Audience Engagement
Content Authenticity
Media Integration
Practical Applications
- Creating click‑bait headlines that deliver value
- Building a personal connection through multimedia
Questions to Reflect On
- How can you balance sensationalism with honesty?
- What personal elements make your blog stand out?
