Abraham Quote by Eben Pagan

The writing of headline is one of the great journalistic arts. They either conceal or reveal am interest

— Claude C. Hopkins

The basic problem is with the business model of journalism. That business model is premised on the idea that talk is cheap and reporting…

— Jonathan Alter

Some media companies that rely on advertising revenue are tying journalist compensation to the traffic their story generates. It doesn't work because it de-prioritizes…

— Om Malik

The purpose of a headline is to pick out people you can interest. You wish to talk to someone in a crowd. So the…

— Claude C. Hopkins

I really think that in the media world that we live in now, especially for writers, it has to be a conversation. With very…

— Daniel H. Pink

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have…

— David Ogilvy

Internet news cycles are by the minute, and any fool can take a headline from the Associated Press and send it out as news.

— Harold Evans

Writing headlines is a specialty - there are outstanding writers who will tell you they couldn't write a headline to save their lives.

— Bill Walsh

“In the old days, you either had to buy expensive advertising or beg the media to tell your story. Sadly, many organizations don’t realize…

— David Meerman Scott

“Communication isn't about telling our story. That's undisciplined, self-indulgent, and often illusory. The power of communication is getting audiences to listen--and to care.”

— Helio Fred Garcia

I think part of the reason anyone goes into journalism is to get a response to what they write.

— Jacob Weisberg

That's a huge subject - a writer refusing to do publicity but writing about publicity.

— Ann Goldstein