Body Quote by Ted Nicholas

If the headline is a good one, it is a relatively simple matter to write the copy.

— John Caples

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have…

— David Ogilvy

Headlines are so great in a sense that they can take a little bit from an article completely out of context and blow it…

— Kristin Cavallari

If you use a poor headline, it does not matter how hard you labor over your copy because your copy will not be read.

— John Caples

I don't care what the headline is. I want the results.

— Bruce Rauner

The purpose of the headlines must be to convey a message to people who read headlines, then decide whether or not they will look…

— John Caples

Avoid the "hard-to-grasp" headline - the headline that requires thought and is not clear at first glance.

— John Caples

If you only have one shot at writing a headline, there's a lot of pressure.

— Eli Pariser

In striving to produce an attractive headline, the copywriter should not emphasize the "quick, easy way" to such an extent that the headline becomes…

— John Caples

The best headlines are those that appeal to the reader's self-interest, that is, headlines based on reader benefits. They offer readers something they want…

— John Caples

Writing headlines is a specialty - there are outstanding writers who will tell you they couldn't write a headline to save their lives.

— Bill Walsh

The business of judging a headline AFTER you read the copy is wrong. It takes for granted that everybody reads the copy.

— John Caples