Based on hundreds of tests conducted, a good headline can be as much as 17 times more effective than a so-so headline.… — Ted Nicholas Copy Share Image
A good headline is far more than a summary. It has to characterize, in a few brief words, the most important themes… — Parker Conrad Copy Share Image
An advertisement will be a good one - that is if the headline is really a "stopper." — John Caples Copy Share Image
Now I spend hours on headlines - days if necessary. And when I get a good headline, I know that my task… — John Caples Copy Share Image
When you put money directly to a problem, it makes a good headline. It makes a good campaign slogan. You get to… — Neil deGrasse Tyson Copy Share Image
“the media never let anything inconvenient like facts get in the way of a good headline.” — Paul Mathews Copy Share Image
If you're running a successful administration, then you're loyal to people who are basically good who make a mistake. And that seems… — David Brooks Copy Share Image
A good headline can make an advertisement good even if the picture is poor. — John Caples Copy Share Image
