Benefits Quote by Ted Nicholas
“If I had unlimited, god-like powers and could grant my prospectivecustomer the biggest benefit I can possibly imagine he or she would ideally want from myproduct, what would that be?”
About This Quote
Imagine having limitless power to give customers the ultimate benefit they truly desire from a product.
In simple terms: Consider the ideal benefit for customers.
Key Takeaway
Design products around the ultimate customer need.
Themes
innovation
customer focus
vision
Mood
creative
strategic
Type
inspirational
practical
When to use this quote
- brainstorming sessions
- product development
- market research
Key Concepts
product design
idealization
customer empathy
Questions to Reflect On
- What would the perfect product look like?
- How can you approximate this ideal?
A Different Perspective
Ideal may be unrealistic or unattainable.
![“[The Dalai Lama] told me some years ago, "I've made every concession to China, and I've been as open and tolerant as I could, and still things get worse in Tibet." If you look at it from one point of view, as he himself says, his monastic position of forbearance and nonviolence hasn't reaped any…” quote by Pico Iyer](https://sms4smile.com/quotes/img-quotes/9fe/pico-iyer-1252_benefits_the-dalai-lama-told-me-some-years-ago-i_678.jpg)
