Good Quote by Parker Conrad

The best headlines are those that appeal to the reader's self-interest, that is, headlines based on reader benefits. They offer readers something they want…

— John Caples

Headlines are so great in a sense that they can take a little bit from an article completely out of context and blow it…

— Kristin Cavallari

The worst headline is one that contains a factual error. Bad headlines are ones that are bland, and don't tell the reader anything specific,…

— Jennifer Lee

Avoid the "hard-to-grasp" headline - the headline that requires thought and is not clear at first glance.

— John Caples

I don't need headlines. For me, it's the truth that matters.

— Geert Wilders

Headline writing is tough because often times you are given a predetermined number of spaces and words depending on the layout and the type…

— Jennifer Lee

Writing headlines is a specialty - there are outstanding writers who will tell you they couldn't write a headline to save their lives.

— Bill Walsh

I glance at the headlines just to kind of get a flavor for what's moving. I rarely read the stories, and get briefed by…

— George W. Bush

If the headline is a good one, it is a relatively simple matter to write the copy.

— John Caples

The headlines are critically important. The majority of the public reads little else when deciding whether or not they are interested.

— John Caples

The purpose of the headlines must be to convey a message to people who read headlines, then decide whether or not they will look…

— John Caples

If you are going to emphasize certain words in the headline, be sure that they are the words that say something.

— John Caples