College Quote by Parker Conrad

“Colleges now view students as customers and market their degree programs as products.”

— Jeffrey J. Selingo

Despite the volume of 'junk' mail that students receive each year, companies that have an interest in selling their product to students say direct…

— Parker Conrad

After my first ad, I was flooded with offers, which I took up. Soon, I decided that it could be a lucrative business with…

— Shenaz Treasury

I get e-mails daily from people asking me what major I chose in college, how I got started, what equipment I use, etc. Most…

— iJustine

What college boils down to is a brand name stamped on the graduate for the benefit of corporate consumers.

— Theodore Beale

“Marketing is the art and science of creating need. You can reach out to people to do this, but it’s far more effective to…

— Alan Weiss

Marketing is designed to bring people into something.

— Sue Naegle

Marketing is every bit of contact your company has with anyone in the outside world. Every bit of contact. That means a lot of…

— Jay Conrad Levinson

The best marketing is education.

— Regis McKenna

Marketing is for companies who have sucky products.

— Fred Wilson

I have observed private and proprietary colleges, like the University of Phoenix, and the market they serve. And I found it intriguing the way…

— Roy Romer

Marketing is all about providing information that will heighten someone's anticipated and real pleasure.

— Dan Ariely