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Education Quote by Jeffrey J. Selingo

“Colleges now view students as customers and market their degree programs as products.” quote by Jeffrey J. Selingo
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““Colleges now view students as customers and market their degree programs as products.””

Jeffrey J. Selingo

About This Quote

Source Book: College (Un)bound by Jeffrey J. Selingo, 2013

Higher education has become commercialized, with colleges treating students as consumers and marketing degrees as products rather than educational experiences.

In simple terms: Colleges sell degrees and treat students like customers.

Key Takeaway

Choose education strategically, not just as a transaction.

Themes

education consumerism marketization higher education

Mood

critical concerned

Type

social commentary observational

When to use this quote

  • choosing a college
  • evaluating degree value
  • education policy debates
  • student loan decisions

Key Concepts

commodification customer orientation institutional incentives

Questions to Reflect On

  • What should a degree really represent?
  • How can students get genuine value from college?
A Different Perspective

Market pressures can also make colleges more responsive to student needs and career outcomes.

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