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Education Quote by Jeffrey J. Selingo

“Colleges now view students as customers and market their degree programs as products.” quote by Jeffrey J. Selingo
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““Colleges now view students as customers and market their degree programs as products.””

Jeffrey J. Selingo

About This Quote

Higher education treats learners like consumers, promoting degrees as purchasable services.

In simple terms: Students are seen as customers.

Key Takeaway

Education is commodified.

Themes

commodification marketing student experience higher education consumerism

Mood

critical skeptical

Type

observational critical

When to use this quote

  • university admissions
  • program promotion
  • alumni fundraising
  • online course enrollment

Key Concepts

productization customer acquisition brand positioning

Practical Applications

  • designing tuition pricing models
  • creating targeted recruitment campaigns

Questions to Reflect On

  • How does this shift affect academic quality?
  • What alternatives exist to a purely market-driven approach?
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