Regis McKenna

The more alike two products are, the more important their differences become.

— Regis McKenna

The best marketing is education.

— Regis McKenna

Marketing is everything and everything is marketing,

— Regis McKenna

Branding is overrated.

— Regis McKenna

It's ironic, but true, that in this age of electronic communications, personal interaction is becoming more important than ever.

— Regis McKenna

Just as one year in a dog's life is equivalent to seven years in a human life, one year in the high-technology…

— Regis McKenna

Marketing should focus on market creation, not market sharing

— Regis McKenna

How do you design the product in a way so that it sells itself?.

— Regis McKenna

Speed has become an important element of strategy.

— Regis McKenna