Advertisements Quote by John Caples Download Open image “A good headline can make an advertisement good even if the picture is poor.” — John Caples ★ ★ ★ ★ ★ 2.2 out of 5 (8 ratings) Copy quoteShare Advertisements Headlines Ifs Poor
An advertisement will be a good one - that is if the headline is really a "stopper." — John Caples Copy Share Image
Every single element in an advertisement - headline, subhead, photo, and copy - must be put there not because it looks good, not because… — John Caples Copy Share Image
Get the big point of your advertisement into your headline. Use your headline as a hook to reach out and catch the special group… — John Caples Copy Share Image
The purpose of a headline is to pick out people you can interest. You wish to talk to someone in a crowd. So the… — Claude C. Hopkins Copy Share Image
The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it… — Morris Hite Copy Share Image
Whatever claim you use to get attention, the advertisement should tell a story reasonably complete — Claude C. Hopkins Copy Share Image
Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad. — Richard Branson Copy Share Image
Advertising in the final analysis should be news. If it is not news it is worthless. — Adolph Ochs Copy Share Image
Just once how I'd like to see the headline say, not much to print today, can't find anything bad to say. — Anne Murray Copy Share Image
Sometimes the media twists your words, and they say things to get a headline, and it's not necessarily what came out of your mouth,… — Paige VanZant Copy Share Image
A long headline that really says something is more effective than a brief heading that says nothing. — John Caples Copy Share Image
If the headline is a good one, it is a relatively simple matter to write the copy. — John Caples Copy Share Image
Every single element in an advertisement - headline, subhead, photo, and copy - must be put there not because it looks good, not because… — John Caples Copy Share Image
The best headlines are those that appeal to the reader's self-interest, that is, headlines based on reader benefits. They offer readers something they want… — John Caples Copy Share Image
If you are going to emphasize certain words in the headline, be sure that they are the words that say something. — John Caples Copy Share Image
The business of judging a headline AFTER you read the copy is wrong. It takes for granted that everybody reads the copy. — John Caples Copy Share Image
Even today you can look through almost any consumer or professional publication and find headlines that possess not a single one of the necessary… — John Caples Copy Share Image
Every copywriter knows what it is to struggle with a copy for hours, for days - fixing it, polishing it, rearranging it. We have… — John Caples Copy Share Image
The most frequent reason for unsuccessful advertising is advertisers who are so full of their own accomplishments (the world's best seed!) that they forget… — John Caples Copy Share Image
Remember that the headline and the appeals are ONE AND THE SAME. In successful ads, the appeal is almost always expressed in the headline. — John Caples Copy Share Image
The purpose of the headlines must be to convey a message to people who read headlines, then decide whether or not they will look… — John Caples Copy Share Image
The advertiser's logotype at the bottom of the ad can be considered as part of the headline. After reading the headline, the reader instinctively… — John Caples Copy Share Image
There's a subterranean impetus towards pornography so powerful that half the business world is juiced by the sort of half sex that one finds… — Norman Mailer Copy Share Image
There's a fantastic, thousand-page book by David Thomson about [David O. Selznick]. Again, it's not the best argument or the best advertisement for his… — Karina Longworth Copy Share Image
Google has - at least at this point - maintained the line where it keeps organic results separate from the advertisements. But over time… — Tim Wu Copy Share Image
Freedom! To fill people's mailboxes, eyes, ears and brains with commercial rubbish against their will, television programs that are impossible to watch with a… — Anonymous Copy Share Image
I think if you can create a meaningful thing that is also an advertisement that's a pretty cool option for brands. — Doug Walters Copy Share Image
I believe in advertisement and media completely. My art and my personal life are based in it. I think that the art world would… — Jeff Koons Copy Share Image
To measure your needs by that which is projected via mass media is a mistake that has no mercy. The average person views a… — Haki R. Madhubuti Copy Share Image
It is futile to assume that an initially ineffective advertisement still needs to wear in; wear-in either happens quickly or it does not happen… — Gerard J Tellis Copy Share Image
Basically, art should remain something that is complex, that has many layers, so there's always a possibility to reconsider things and have a different… — Camille Henrot Copy Share Image
No, no; 'tis all men's office to speak patience To those that wring under the load of sorrow, But no man's virtue nor sufficiency… — William Shakespeare Copy Share Image
Unlucky people miss chance opportunities because they are too focused on looking for something else. They go to parties intent on finding their perfect… — Richard Wiseman Copy Share Image
I think that the best approach would be if the American people ever insist that we cut down on the massive amounts of money… — Jimmy Carter Copy Share Image
