Accomplishment Quote by John Caples

The advertiser's logotype at the bottom of the ad can be considered as part of the headline. After reading the headline, the reader instinctively…

— John Caples

Unsuccessful headlines were not written without a strong appeal, but it was the wrong appeal for that product and that audience.

— John Caples

Commercial television has lowered the general standard of TV in an endeavour to get millions and masses of people to watch the advertising. But…

— Alfred Robens, Baron Robens of Woldingham

Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to expect your…

— David Ogilvy

So the first things that you see when you look up something on Google could be dependent on the amount of advertising or something…

— Noam Chomsky

“Robbed of a rapt audience, advertisers know that influencing how you spend what to do while depends on having some control over how you…

— Greg Carlson

Denunciations of the manipulativeness of advertisers can unfortunately all too easily be turned on their heads into denunciations of the gullibility of consumers. Both…

— J. M. Coetzee

The next time you see John Stossel or Glenn Beck or Rush Limbaugh or Sean Hannity, these flat-Earthers, these corporate toadies, lying to you,…

— Robert F. Kennedy, Jr

People are looking for original content in many different places, as are advertisers. This takes us into a whole new ballgame.

— Jeff Zucker

As you start to see more respected advertisers coming in and looking at esports, you're going to find that there's a lot of interest.

— Michael Morhaime

There are all kinds of people who continue to be largely ignored by advertisers, whose lives largely go unseen. They deserve their moment.

— Roxane Gay

In the old days, advertisers ventured on their own opinions. The few guess right, the many wrong. Those were the time of advertising disaster

— Claude C. Hopkins