Advertisements Quote by John Caples

All the elements in an advertisement are primarily designed to do one thing and one thing only: get you to read the first sentence…

— Joseph Sugarman

The headline is the most important element in most advertisements. It is the telegram which decides the reader whether to read the copy.

— David Ogilvy

A good headline can make an advertisement good even if the picture is poor.

— John Caples

The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it…

— Morris Hite

There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per…

— David Ogilvy

As for editorial content, that's the stuff you separate the ads with.

— Anonymous

Most headlines are set too big to be legible in the magazines or newspaper. Never approve a layout until you have seen it pasted…

— David Ogilvy

The advertiser's logotype at the bottom of the ad can be considered as part of the headline. After reading the headline, the reader instinctively…

— John Caples

You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today…

— Rosser Reeves

The Holy Grail of advertising has always been advertisement that people want to watch, which occasionally happens. You know, the Super Bowl, people sit…

— Tim Wu

Get the big point of your advertisement into your headline. Use your headline as a hook to reach out and catch the special group…

— John Caples

You haven't seen me in my own ads. You don't see my logo all over my clothes. From the beginning, I wanted the clothes…

— John Varvatos