Business Quote by John Caples

The purpose of the headlines must be to convey a message to people who read headlines, then decide whether or not they will look…

— John Caples

If you use a poor headline, it does not matter how hard you labor over your copy because your copy will not be read.

— John Caples

If the headline is a good one, it is a relatively simple matter to write the copy.

— John Caples

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have…

— David Ogilvy

Readers know what the copy is going to say.

— John Caples

I, perhaps wrongly, assume that people actually read articles that interest them rather than just headlines.

— John McAfee

It is grievous to read the papers in most respects, I agree. More and more I skim the headlines only, for one can be…

— Mary Ritter Beard

On the average, five times as many people read the headlines as read the body copy.

— David Ogilvy

“Shame on the person who judges a Book by its cover without first reading the content: For you are not competent enough to perceive…

— Shenica Coleman

The first duty of a newspaper is to be accurate. If it be accurate, it follows that it is fair.

— Herbert Bayard Swope

When the people perceive that the print media is reporting what they believe is correct, then they tend to read the print media and…

— Mahathir Mohamad

Never judge a book by its cover, until you've read the pages that are inbetween the book.

— Bryant Collins