The business of judging a headline AFTER you read the copy is wrong. It takes for granted that everybody reads the copy. — John Caples Copy Share Image
Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone.… — David Ogilvy Copy Share Image
Your readers should be so compelled to read your copy that they cannot stop reading until they read all of it as… — Joseph Sugarman Copy Share Image
“He still read copy as if it were Braille; bumps in the language letting him know when” — Mick Herron Copy Share Image
