Copies Quote by John Caples

If the headline is a good one, it is a relatively simple matter to write the copy.

— John Caples

The business of judging a headline AFTER you read the copy is wrong. It takes for granted that everybody reads the copy.

— John Caples

The purpose of the headlines must be to convey a message to people who read headlines, then decide whether or not they will look…

— John Caples

In striving to produce an attractive headline, the copywriter should not emphasize the "quick, easy way" to such an extent that the headline becomes…

— John Caples

Every headline in the paper, I don't write them. My story's inside the paper, not the headline.

— Charles Oakley

Based on hundreds of tests conducted, a good headline can be as much as 17 times more effective than a so-so headline. And this…

— Ted Nicholas

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have…

— David Ogilvy

Avoid the "hard-to-grasp" headline - the headline that requires thought and is not clear at first glance.

— John Caples

Headlines are so great in a sense that they can take a little bit from an article completely out of context and blow it…

— Kristin Cavallari

Writing headlines is a specialty - there are outstanding writers who will tell you they couldn't write a headline to save their lives.

— Bill Walsh

If you want to write good copy, you must be where the things are.

— Anonymous

People often think that reporters write their own headlines. In fact, they almost never do. The people who do write headlines are the copy…

— Jennifer Lee