Clear Quote by John Caples

The worst headline is one that contains a factual error. Bad headlines are ones that are bland, and don't tell the reader anything specific,…

— Jennifer Lee

Headlines are so great in a sense that they can take a little bit from an article completely out of context and blow it…

— Kristin Cavallari

A good headline is far more than a summary. It has to characterize, in a few brief words, the most important themes and news…

— Parker Conrad

I don't care what the headline is. I want the results.

— Bruce Rauner

Never use tricky or irrelevant headlines… People read too fast to figure out what you are trying to say.

— David Ogilvy

I don't need headlines. For me, it's the truth that matters.

— Geert Wilders

I don't want that to be the headline.

— Terrell Owens

If you are going to emphasize certain words in the headline, be sure that they are the words that say something.

— John Caples

If the headline is a good one, it is a relatively simple matter to write the copy.

— John Caples

In striving to produce an attractive headline, the copywriter should not emphasize the "quick, easy way" to such an extent that the headline becomes…

— John Caples

The headlines are critically important. The majority of the public reads little else when deciding whether or not they are interested.

— John Caples

If you only have one shot at writing a headline, there's a lot of pressure.

— Eli Pariser