Figures Quote by David Ogilvy

Avoid the "hard-to-grasp" headline - the headline that requires thought and is not clear at first glance.

— John Caples

I don't need headlines. For me, it's the truth that matters.

— Geert Wilders

Headlines, in a way, are what mislead you because bad news is a headline, and gradual improvement is not.

— Bill Gates

The headlines are critically important. The majority of the public reads little else when deciding whether or not they are interested.

— John Caples

Headlines are so great in a sense that they can take a little bit from an article completely out of context and blow it…

— Kristin Cavallari

Readers travel so fast they don't stop to decipher the meaning of obscure headlines.

— David Ogilvy

Follow the trend lines, not the headlines.

— William J. Clinton

I, perhaps wrongly, assume that people actually read articles that interest them rather than just headlines.

— John McAfee

The worst headline is one that contains a factual error. Bad headlines are ones that are bland, and don't tell the reader anything specific,…

— Jennifer Lee

If you are going to emphasize certain words in the headline, be sure that they are the words that say something.

— John Caples

In striving to produce an attractive headline, the copywriter should not emphasize the "quick, easy way" to such an extent that the headline becomes…

— John Caples

You don't have to make the headlines to make a difference.

— S. Truett Cathy