Books Quote by David Ogilvy Download Open image “Readers travel so fast they don't stop to decipher the meaning of obscure headlines.” — David Ogilvy ★ ★ ★ ★ ★ 3.8 out of 5 (3 ratings) Copy quoteShare Books Decipher Headlines Obscure Reader
The writing of headline is one of the great journalistic arts. They either conceal or reveal am interest — Claude C. Hopkins Copy Share Image
The purpose of the headlines must be to convey a message to people who read headlines, then decide whether or not they will look… — John Caples Copy Share Image
Headlines are so great in a sense that they can take a little bit from an article completely out of context and blow it… — Kristin Cavallari Copy Share Image
Books are peculiar. When you write one, you also have to find things that make headlines. — Luca Toni Copy Share Image
I glance at the headlines just to kind of get a flavor for what's moving. I rarely read the stories, and get briefed by… — George W. Bush Copy Share Image
As the news agenda goes into warp speed, it becomes ever more difficult for authors writing about current events to keep their books timely… — Heather Brooke Copy Share Image
In striving to produce an attractive headline, the copywriter should not emphasize the "quick, easy way" to such an extent that the headline becomes… — John Caples Copy Share Image
The headlines are critically important. The majority of the public reads little else when deciding whether or not they are interested. — John Caples Copy Share Image
The best headlines are those that appeal to the reader's self-interest, that is, headlines based on reader benefits. They offer readers something they want… — John Caples Copy Share Image
It is grievous to read the papers in most respects, I agree. More and more I skim the headlines only, for one can be… — Mary Ritter Beard Copy Share Image
Never use tricky or irrelevant headlines… People read too fast to figure out what you are trying to say. — David Ogilvy Copy Share Image
Newspapers are so boring. How can you read a newspaper that starts with a 51-word lead sentence? — Jimmy Breslin Copy Share Image
I figure that my staff will be less reluctant to work overtime if I work longer hours than they do. — David Ogilvy Copy Share Image
In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers… — David Ogilvy Copy Share Image
“Your alcoholics may include some of your brightest stars. The problem is to identify them, protected as they always are by their secretaries and… — David Ogilvy Copy Share Image
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big… — David Ogilvy Copy Share Image
Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if… — David Ogilvy Copy Share Image
Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another,… — David Ogilvy Copy Share Image
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. — David Ogilvy Copy Share Image
Consumers don't think how they feel. They don't say what they think and they don't do what they say. — David Ogilvy Copy Share Image
The worst fault a salesman can commit is to be a bore. Foster any attempt to talk about other things; the longer you stay… — David Ogilvy Copy Share Image
I think a new world will arise out of the religious mists when we approach our Bible with the idea that it is not… — Aiden Wilson Tozer Copy Share Image
If I had a dollar for every time I couldn’t sleep, I could buy a billion locks and finally read a book in peace. — Aesop Rock Copy Share Image
If what I write is literature, I guess you'd better emphasize the 'litter.' — Lydia Lunch Copy Share Image
My sentences got sharper and my stories more efficient, and I gradually learned to imagine the reader more clearly and to empathize with that… — Karen Thompson Walker Copy Share Image
Young men, especially in America, write to me and ask me to recommend “a course of reading.” Distrust a course of reading! People who… — Andrew Lang Copy Share Image
“Within the pages of books, I've journeyed to Mandalay, the Milky Way and Santa Fe, without once having to leave my armchair.” — Kevin Ansbro Copy Share Image
“Tacitus did not write a most dangerous book. His readers made it so.” — Christopher K. Krebs Copy Share Image
“Take some books and read; that’s an immense help; and books are always good company if you have the right sort.” — Louisa May Alcott Copy Share Image
Reader, if you are gifted with nerves like mine, aspire to any character but that of a wit. — Charles Lamb Copy Share Image
I have many who keep me going, I am very fortunate in this sense. There is nothing like a child who knows more about… — Floyd Cooper Copy Share Image
I think books in which people are really happy and things are going well are probably the most challenging novels there are to write,… — Anna Quindlen Copy Share Image
