Copies Quote by John Caples

The best headlines are those that appeal to the reader's self-interest, that is, headlines based on reader benefits. They offer readers something they want…

— John Caples

Headlines are so great in a sense that they can take a little bit from an article completely out of context and blow it…

— Kristin Cavallari

I glance at the headlines just to kind of get a flavor for what's moving. I rarely read the stories, and get briefed by…

— George W. Bush

If the headline is a good one, it is a relatively simple matter to write the copy.

— John Caples

The business of judging a headline AFTER you read the copy is wrong. It takes for granted that everybody reads the copy.

— John Caples

The headlines are critically important. The majority of the public reads little else when deciding whether or not they are interested.

— John Caples

I don't need headlines. For me, it's the truth that matters.

— Geert Wilders

Writing headlines is a specialty - there are outstanding writers who will tell you they couldn't write a headline to save their lives.

— Bill Walsh

I, perhaps wrongly, assume that people actually read articles that interest them rather than just headlines.

— John McAfee

It is grievous to read the papers in most respects, I agree. More and more I skim the headlines only, for one can be…

— Mary Ritter Beard

People often think that reporters write their own headlines. In fact, they almost never do. The people who do write headlines are the copy…

— Jennifer Lee

It's no longer just reporting the headlines of the day, but trying to put the headlines into some context and to add some perspective…

— Bob Schieffer