Consumers Quote by John Caples

I, perhaps wrongly, assume that people actually read articles that interest them rather than just headlines.

— John McAfee

The best headlines are those that appeal to the reader's self-interest, that is, headlines based on reader benefits. They offer readers something they want…

— John Caples

The headlines are critically important. The majority of the public reads little else when deciding whether or not they are interested.

— John Caples

Headlines are so great in a sense that they can take a little bit from an article completely out of context and blow it…

— Kristin Cavallari

The writing of headline is one of the great journalistic arts. They either conceal or reveal am interest

— Claude C. Hopkins

I don't need headlines. For me, it's the truth that matters.

— Geert Wilders

The secret of a successful newspaper is to take one story each day and bang the hell out of it. Give the public what…

— Herbert Bayard Swope

I read a lot of news online, but I like buying a paper because I'll read an article I wouldn't normally read. And more…

— Eddie Kaye Thomas

“Struggling for survival and relevance, we as a profession of political journalists and commentators have collectively debased our craft to the lowest common denominator—writing…

— Kerry-Anne Walsh

I tend over the years to have developed a certain hesitancy about believing that headlines tell the whole story.

— Donald Rumsfeld

A newspaper that is true to its purpose concerns itself not only with the way things are but with the way they ought to…

— Joseph Pulitzer

People care about what newspapers tell them to care about.

— Delia Parr