Headings Quote by John Caples

Avoid the "hard-to-grasp" headline - the headline that requires thought and is not clear at first glance.

— John Caples

Based on hundreds of tests conducted, a good headline can be as much as 17 times more effective than a so-so headline. And this…

— Ted Nicholas

Do not try to make your headline so short that it fails to express your idea properly. It's more important to say what you…

— John Caples

A good headline is far more than a summary. It has to characterize, in a few brief words, the most important themes and news…

— Parker Conrad

The worst headline is one that contains a factual error. Bad headlines are ones that are bland, and don't tell the reader anything specific,…

— Jennifer Lee

Headlines, in a way, are what mislead you because bad news is a headline, and gradual improvement is not.

— Bill Gates

I don't care what the headline is. I want the results.

— Bruce Rauner

Headlines are so great in a sense that they can take a little bit from an article completely out of context and blow it…

— Kristin Cavallari

In striving to produce an attractive headline, the copywriter should not emphasize the "quick, easy way" to such an extent that the headline becomes…

— John Caples

If you are going to emphasize certain words in the headline, be sure that they are the words that say something.

— John Caples

I don't need headlines. For me, it's the truth that matters.

— Geert Wilders

Writing headlines is a specialty - there are outstanding writers who will tell you they couldn't write a headline to save their lives.

— Bill Walsh