Appeals Quote by John Caples

Headlines are so great in a sense that they can take a little bit from an article completely out of context and blow it…

— Kristin Cavallari

The purpose of the headlines must be to convey a message to people who read headlines, then decide whether or not they will look…

— John Caples

A good headline is far more than a summary. It has to characterize, in a few brief words, the most important themes and news…

— Parker Conrad

Writing headlines is a specialty - there are outstanding writers who will tell you they couldn't write a headline to save their lives.

— Bill Walsh

Even today you can look through almost any consumer or professional publication and find headlines that possess not a single one of the necessary…

— John Caples

I don't need headlines. For me, it's the truth that matters.

— Geert Wilders

I, perhaps wrongly, assume that people actually read articles that interest them rather than just headlines.

— John McAfee

The headlines are critically important. The majority of the public reads little else when deciding whether or not they are interested.

— John Caples

The worst headline is one that contains a factual error. Bad headlines are ones that are bland, and don't tell the reader anything specific,…

— Jennifer Lee

I glance at the headlines just to kind of get a flavor for what's moving. I rarely read the stories, and get briefed by…

— George W. Bush

The writing of headline is one of the great journalistic arts. They either conceal or reveal am interest

— Claude C. Hopkins

“The Headline Principle Get attention by starting with your best material, especially a grabbing, thought-provoking line that makes listeners think, I want to know…

— Bill McGowan