Article Quote by Kristin Cavallari

The best headlines are those that appeal to the reader's self-interest, that is, headlines based on reader benefits. They offer readers something they want…

— John Caples

I glance at the headlines just to kind of get a flavor for what's moving. I rarely read the stories, and get briefed by…

— George W. Bush

I, perhaps wrongly, assume that people actually read articles that interest them rather than just headlines.

— John McAfee

The purpose of the headlines must be to convey a message to people who read headlines, then decide whether or not they will look…

— John Caples

A good headline is far more than a summary. It has to characterize, in a few brief words, the most important themes and news…

— Parker Conrad

The headlines are critically important. The majority of the public reads little else when deciding whether or not they are interested.

— John Caples

I don't need headlines. For me, it's the truth that matters.

— Geert Wilders

The worst headline is one that contains a factual error. Bad headlines are ones that are bland, and don't tell the reader anything specific,…

— Jennifer Lee

It is grievous to read the papers in most respects, I agree. More and more I skim the headlines only, for one can be…

— Mary Ritter Beard

Writing headlines is a specialty - there are outstanding writers who will tell you they couldn't write a headline to save their lives.

— Bill Walsh

Headlines, in a way, are what mislead you because bad news is a headline, and gradual improvement is not.

— Bill Gates

I tend over the years to have developed a certain hesitancy about believing that headlines tell the whole story.

— Donald Rumsfeld