Again Quote by Jennifer Lee

Headlines, in a way, are what mislead you because bad news is a headline, and gradual improvement is not.

— Bill Gates

Headlines are so great in a sense that they can take a little bit from an article completely out of context and blow it…

— Kristin Cavallari

A good headline is far more than a summary. It has to characterize, in a few brief words, the most important themes and news…

— Parker Conrad

The best headlines are those that appeal to the reader's self-interest, that is, headlines based on reader benefits. They offer readers something they want…

— John Caples

Avoid the "hard-to-grasp" headline - the headline that requires thought and is not clear at first glance.

— John Caples

I don't need headlines. For me, it's the truth that matters.

— Geert Wilders

I don't care what the headline is. I want the results.

— Bruce Rauner

I believe that every paper in the country should have one headline that when you read it, you laugh so hard you can't stand…

— Lewis Black

The headlines are critically important. The majority of the public reads little else when deciding whether or not they are interested.

— John Caples

I glance at the headlines just to kind of get a flavor for what's moving. I rarely read the stories, and get briefed by…

— George W. Bush

Unsuccessful headlines were not written without a strong appeal, but it was the wrong appeal for that product and that audience.

— John Caples

Writing headlines is a specialty - there are outstanding writers who will tell you they couldn't write a headline to save their lives.

— Bill Walsh