Headline Quote by Bill Walsh
“Writing headlines is a specialty - there are outstanding writers who will tell you they couldn't write a headline to save their lives.”
About This Quote
Source Interview: Sports Illustrated, 1995
Writing headlines is a specialized skill; many writers claim they cannot craft a good headline under pressure.
In simple terms: Headlines need a unique talent; not everyone can do it.
Practice headline writing to improve.
Themes
Mood
Type
When to use this quote
- advertising copy
- news articles
- blog titles
- social media posts
Key Concepts
Questions to Reflect On
- What makes a headline effective?
- How can you train this skill?
Overemphasis on difficulty may discourage beginners.