Copies Quote by John Caples Download Open image “If the headline is a good one, it is a relatively simple matter to write the copy.” — John Caples ★ ★ ★ ★ ★ 3.2 out of 5 (4 ratings) Copy quoteShare Copies Headlines Ifs Matter Simple Writing
If you use a poor headline, it does not matter how hard you labor over your copy because your copy will not be read. — John Caples Copy Share Image
The purpose of the headlines must be to convey a message to people who read headlines, then decide whether or not they will look… — John Caples Copy Share Image
Every headline in the paper, I don't write them. My story's inside the paper, not the headline. — Charles Oakley Copy Share Image
The business of judging a headline AFTER you read the copy is wrong. It takes for granted that everybody reads the copy. — John Caples Copy Share Image
In striving to produce an attractive headline, the copywriter should not emphasize the "quick, easy way" to such an extent that the headline becomes… — John Caples Copy Share Image
Writing headlines is a specialty - there are outstanding writers who will tell you they couldn't write a headline to save their lives. — Bill Walsh Copy Share Image
Headline writing is tough because often times you are given a predetermined number of spaces and words depending on the layout and the type… — Jennifer Lee Copy Share Image
Based on hundreds of tests conducted, a good headline can be as much as 17 times more effective than a so-so headline. And this… — Ted Nicholas Copy Share Image
Avoid the "hard-to-grasp" headline - the headline that requires thought and is not clear at first glance. — John Caples Copy Share Image
A good headline is far more than a summary. It has to characterize, in a few brief words, the most important themes and news… — Parker Conrad Copy Share Image
Headlines are so great in a sense that they can take a little bit from an article completely out of context and blow it… — Kristin Cavallari Copy Share Image
A long headline that really says something is more effective than a brief heading that says nothing. — John Caples Copy Share Image
Every single element in an advertisement - headline, subhead, photo, and copy - must be put there not because it looks good, not because… — John Caples Copy Share Image
The best headlines are those that appeal to the reader's self-interest, that is, headlines based on reader benefits. They offer readers something they want… — John Caples Copy Share Image
If you are going to emphasize certain words in the headline, be sure that they are the words that say something. — John Caples Copy Share Image
The business of judging a headline AFTER you read the copy is wrong. It takes for granted that everybody reads the copy. — John Caples Copy Share Image
Even today you can look through almost any consumer or professional publication and find headlines that possess not a single one of the necessary… — John Caples Copy Share Image
Every copywriter knows what it is to struggle with a copy for hours, for days - fixing it, polishing it, rearranging it. We have… — John Caples Copy Share Image
The most frequent reason for unsuccessful advertising is advertisers who are so full of their own accomplishments (the world's best seed!) that they forget… — John Caples Copy Share Image
Remember that the headline and the appeals are ONE AND THE SAME. In successful ads, the appeal is almost always expressed in the headline. — John Caples Copy Share Image
The purpose of the headlines must be to convey a message to people who read headlines, then decide whether or not they will look… — John Caples Copy Share Image
The advertiser's logotype at the bottom of the ad can be considered as part of the headline. After reading the headline, the reader instinctively… — John Caples Copy Share Image
An advertisement will be a good one - that is if the headline is really a "stopper." — John Caples Copy Share Image
every being is unique.god neva creates carbon copies,he alys creates originals.he is truly a creator.he neva repeats.but man goes on living in imitation.we are… — Anonymous Copy Share Image
In that part of the book of my memory before the which is little that can be read, there is a rubric, saying, Incipit… — Dante Alighieri Copy Share Image
I remember being a kid and seeing the 'National Inquirer' at the grocery store checkout line. When somebody actually picked up a copy, it… — Rashida Jones Copy Share Image
Mr Witwould: "Pray, madam, do you pin up your hair with all your letters? I find I must keep copies." Mrs Millamant: "Only with… — William Congreve Copy Share Image
There have to be at least two copies of a photograph, otherwise it’s not a photograph. — Thomas Ruff Copy Share Image
In market research I did at Microsoft Corp. in the early 1990s, I estimated that the 'Wall Street Journal' took in about 75 cents… — Nathan Myhrvold Copy Share Image
Guys like Todd Bridges never overcame being a child star. You can't have any big failures. I've always felt regular. I played organized ball… — Bow Wow Copy Share Image
It was only after I had been out of the art school that I actually copied a small Seurat, and I copied it in… — Bridget Riley Copy Share Image
People have one of two extreme reactions to my book. They either throw it across the room, or they rush out and buy 10… — Louise Hay Copy Share Image
