If the headline is a good one, it is a relatively simple matter to write the copy. — John Caples Copy Share Image
If it is your assignment to write copy for a product or service that you really don’t have a feel for, then… — Joseph Sugarman Copy Share Image
Copy is not written. If anyone tells you ‘you write copy’, sneer at them. Copy is not written. Copy is assembled. You… — Eugene Schwartz Copy Share Image
