Attractive Quote by John Caples

If the headline is a good one, it is a relatively simple matter to write the copy.

— John Caples

If you use a poor headline, it does not matter how hard you labor over your copy because your copy will not be read.

— John Caples

Headlines are so great in a sense that they can take a little bit from an article completely out of context and blow it…

— Kristin Cavallari

Avoid the "hard-to-grasp" headline - the headline that requires thought and is not clear at first glance.

— John Caples

Readers travel so fast they don't stop to decipher the meaning of obscure headlines.

— David Ogilvy

If you only have one shot at writing a headline, there's a lot of pressure.

— Eli Pariser

The purpose of the headlines must be to convey a message to people who read headlines, then decide whether or not they will look…

— John Caples

Writing headlines is a specialty - there are outstanding writers who will tell you they couldn't write a headline to save their lives.

— Bill Walsh

Based on hundreds of tests conducted, a good headline can be as much as 17 times more effective than a so-so headline. And this…

— Ted Nicholas

Never use tricky or irrelevant headlines… People read too fast to figure out what you are trying to say.

— David Ogilvy

The business of judging a headline AFTER you read the copy is wrong. It takes for granted that everybody reads the copy.

— John Caples

Headline writing is tough because often times you are given a predetermined number of spaces and words depending on the layout and the type…

— Jennifer Lee