Headlines Quote by John Caples

The purpose of a headline is to pick out people you can interest. You wish to talk to someone in a crowd. So the…

— Claude C. Hopkins

Avoid the "hard-to-grasp" headline - the headline that requires thought and is not clear at first glance.

— John Caples

An advertisement will be a good one - that is if the headline is really a "stopper."

— John Caples

Get the big point of your advertisement into your headline. Use your headline as a hook to reach out and catch the special group…

— John Caples

Never use tricky or irrelevant headlines… People read too fast to figure out what you are trying to say.

— David Ogilvy

I don't care what the headline is. I want the results.

— Bruce Rauner

This is NOT a pretty good business. You cannot be pretty good and be a national headliner. That becomes the allure.

— Jay Mohr

You don't have to make the headlines to make a difference.

— S. Truett Cathy

I don't need headlines. For me, it's the truth that matters.

— Geert Wilders

The best headlines are those that appeal to the reader's self-interest, that is, headlines based on reader benefits. They offer readers something they want…

— John Caples

“The Headline Principle Get attention by starting with your best material, especially a grabbing, thought-provoking line that makes listeners think, I want to know…

— Bill McGowan

I, perhaps wrongly, assume that people actually read articles that interest them rather than just headlines.

— John McAfee