Headline Quote by Bill McGowan
““The Headline Principle Get attention by starting with your best material, especially a grabbing, thought-provoking line that makes listeners think, I want to know more. Don’t bury the lead. Don’t copy others. Don’t resort to clichéd formulas. Don’t ease into a point. Start with a concise and compelling statement.””
About This Quote
Source Book: The Headline Principle by Bill McGowan, 2015
Effective communication begins with a strong, attention‑grabbing opening that conveys the core message immediately.
In simple terms: Start with your best, most compelling line.
Key Takeaway
Capture interest from the first sentence.
Themes
communication
writing
marketing
Mood
engaging
direct
Type
instructional
motivational
When to use this quote
- public speaking
- advertising copy
- blog introductions
- sales pitches
Key Concepts
Attention capture
message framing
audience engagement
Questions to Reflect On
- What opening line would make your audience eager to hear more?
- How can you balance intrigue with authenticity?
A Different Perspective
Over‑reliance on shock can alienate thoughtful audiences.
![“When this is over, the media will lose interest [in the relationship]. There’ll be nothing to say. It won’t fit into a headline anymore. It won’t fit into a template.” quote by Robert Pattinson](https://sms4smile.com/quotes/img-quotes/67d/robert-pattinson-778_fame_when-this-is-over-the-media-will-lose-in_112377.jpg)
