““Gratuitous Gratitude Gratitude has a place, but don’t spend the first full minute of your remarks thanking a long laundry list of people. If you must convey thanks—for instance to your superiors—do it quickly and then view what comes after your thanks as your true headliner. The Buried Lead Nearly all presentations could be drastically improved with one quick and simple edit: lopping off the first two paragraphs. Try it. You’ll be amazed at how engaging an abrupt start can be. Why slowly build to making your point when providing an unexpected jolt to your audience works so much better?””