Advertising Quote by David Ogilvy

On the average, five times as many people read the headlines as read the body copy.

— David Ogilvy

The business of judging a headline AFTER you read the copy is wrong. It takes for granted that everybody reads the copy.

— John Caples

Based on hundreds of tests conducted, a good headline can be as much as 17 times more effective than a so-so headline. And this…

— Ted Nicholas

Every copywriter knows what it is to struggle with a copy for hours, for days - fixing it, polishing it, rearranging it. We have…

— John Caples

If you use a poor headline, it does not matter how hard you labor over your copy because your copy will not be read.

— John Caples

If the headline is a good one, it is a relatively simple matter to write the copy.

— John Caples

The purpose of the headlines must be to convey a message to people who read headlines, then decide whether or not they will look…

— John Caples

I read about eight newspapers in a day. When I'm in a town with only one newspaper, I read it eight times.

— Will Rogers

If you only have one shot at writing a headline, there's a lot of pressure.

— Eli Pariser

Every headline in the paper, I don't write them. My story's inside the paper, not the headline.

— Charles Oakley

I never write fewer than sixteen headlines for a single advertisement.

— David Ogilvy

In striving to produce an attractive headline, the copywriter should not emphasize the "quick, easy way" to such an extent that the headline becomes…

— John Caples