Advertising Quote by David Ogilvy

I believe that every paper in the country should have one headline that when you read it, you laugh so hard you can't stand…

— Lewis Black

The business of judging a headline AFTER you read the copy is wrong. It takes for granted that everybody reads the copy.

— John Caples

Most readers look at the photograph first. If you put it in the middle of the page, the reader will start by looking in…

— David Ogilvy

The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are…

— David Ogilvy

The headline is the most important element in most advertisements. It is the telegram which decides the reader whether to read the copy.

— David Ogilvy

On the average, five times as many people read the headlines as read the body copy.

— David Ogilvy

When this is over, the media will lose interest [in the relationship]. There’ll be nothing to say. It won’t fit into a headline anymore.…

— Robert Pattinson

A long headline that really says something is more effective than a brief heading that says nothing.

— John Caples

If the headline is a good one, it is a relatively simple matter to write the copy.

— John Caples

You are reading a bold and universal headline which says ,’I am here, I am here, I am here.

— Kurt Vonnegut

“Her name has been released to the press. Her photograph is released, too. I want to talk to the press about it. I don't…

— Michael Hastings

Headline writing is tough because often times you are given a predetermined number of spaces and words depending on the layout and the type…

— Jennifer Lee