The business of judging a headline AFTER you read the copy is wrong. It takes for granted that everybody reads the copy. — John Caples Copy Share Image
I believe that every paper in the country should have one headline that when you read it, you laugh so hard you… — Lewis Black Copy Share Image
On the average, five times as many people read the headline as read the body copy. When you have written your headline,… — David Ogilvy Copy Share Image
