Advertisements Quote by Joseph Sugarman

You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today…

— Rosser Reeves

Every single element in an advertisement - headline, subhead, photo, and copy - must be put there not because it looks good, not because…

— John Caples

It has been found that the less an advertisement looks like an advertisement and the more it looks like an editorial, the more readers…

— David Ogilvy

The mystery of writing advertisements consists mainly in saying in a few plain words exactly what it is desired to say, precisely as it…

— Anonymous

The headline is the most important element in most advertisements. It is the telegram which decides the reader whether to read the copy.

— David Ogilvy

Advertising is the art of the tiny. You have to tell a complete a story and deliver a complete message in a very encapsulated…

— Dick Wolf

Instead of creating aesthetically pleasing prose, you have to dig into a product or service, uncover the reasons why consumers would want to buy…

— Robert W. Bly

“Whether it honors them well or not, an essay’s fundamental obligations are supposed to be to the reader. The reader, on however unconscious a…

— David Foster Wallace

I do not read advertisements. I would spend all of my time wanting things.

— Franz Kafka

“Writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes.”

— Phil Dusenberry

In writing advertising it must always be kept in mind that the customer often knows more about the goods than the advertising writers because…

— John Wanamaker

The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves -…

— Jaron Lanier