Assignments Quote by Joseph Sugarman

We watch our competitors, learn from them, see the things that they were doing for customers and copy those things as much as we…

— Jeff Bezos

Instead of creating aesthetically pleasing prose, you have to dig into a product or service, uncover the reasons why consumers would want to buy…

— Robert W. Bly

“Therefore we need to clearly understand an important concept: a good product or service is a customer retention tool.”

— Allan Dib

Completely understand the customer by seeking an intense, complete and empathetic understanding.

— Michael J. Silverstein

I love sharing my experience with others, especially students who are eager to learn the business.

— Joe Buck

It's the first thing I tell my students: If you could understand, really understand, that no one needs to read your work, then your…

— Dan Barden

“Copywriters are salespeople whose job is to convince people to buy products.”

— Robert W. Bly

To succeed in business you need to be original, but you also need to understand what your customers want.

— Richard Branson

Understanding the customer, feeling what they are feeling, seeing what competitors are doing, you end up having a richer sense of the marketplace.

— John L. Flannery

Designing a product and understanding how it filters through into the market and into the rest of the company is very important to me.

— Alexander Wang

I feel very creatively satisfied and lucky that I get to write for other people, but for something I direct, it has to be…

— Nicholas Stoller

People will try to copy what they can see, which is the final product or service, but it's much harder to see (and copy)…

— Scott D. Anthony