Assignments Quote by Joseph Sugarman
“If it is your assignment to write copy for a product or service that you really don’t have a feel for, then you have a great deal of studying to do to make sure you understand who your customer is and what motivates him or her.”
About This Quote
Source Book: The Adweek Copywriting Handbook by Joseph Sugarman, 2007
Effective copy requires deep empathy with the customer, demanding thorough research to grasp their motivations and needs.
In simple terms: Know your customer well to write persuasive copy.
Key Takeaway
Research your audience before writing.
Themes
marketing
empathy
research
Mood
analytical
focused
Type
instructional
practical
When to use this quote
- product launch
- advertising campaign
- website copy
- email marketing
Key Concepts
consumer behavior
psychology
writing technique
Questions to Reflect On
- How can you validate your assumptions about customer motivations?
- What research methods best reveal hidden needs?
A Different Perspective
Research alone may not capture nuanced motivations without direct interaction.
